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This Viral Detangling Hairbrush That Glides ‘Like a Knife Through Butter’ Is Now Available at Target

It “works wonders” on wet and dry hair.

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Published on February 22, 2024 07:00PM EST

UnBrush detangler brush target launch — Photo:
Real Simple / Reese Herrington

My curly hair is a nightmare to untangle when it’s wet, and I’m sure many other people with curls feel the same way. You can try all the leave-in conditioners you want, but the one thing that really makes a difference is your hairbrush, and FHI Heat’s Unbrush might be just what you need to make detangling less of a chore. Since going viral, there have been more than one million sales of the Unbrush on TikTok Shop, and new color launches have nearly sold out. But now, the internet-famous brush is available at Target.

With dual-length bristles, the brush detangles without yanking or causing breakage. The long bristles glide through knots “like a knife through butter,” while the shorter ones smooth your locks. One reviewer raved that the brush “cuts detangling time and hair loss in half,” even on the kinkiest 4C curls. Plus, the bristles are anti-static, which means no leaving the house with your hair standing on end.

FHI Heat Unbrush Detangler Hairbrush

Target UNbrush Detangler Hair Brush — Target

$18 at Target

The brush “works wonders” on tangles in both wet and dry hair without pulling too much or hurting your scalp, according to customers. “Sometimes, after I wash my hair, I can’t even start to think of brushing my hair; I absolutely dread it!” said one shopper. “But truly, this hairbrush takes away the pain and struggle of brushing through the terrible knots.”

Thanks to the vented design, the hairbrush doesn’t trap water or product like many brushes do, making it super easy to clean. And the easier the cleanup, the less chance of mildew buildup, which is always a bonus. Reviewers appreciate how lightweight the brush is, too, saying that it feels “like a feather.”

The Unbrush is in stock in a bunch of colors at Target right now, including neon purple, glitter pink, pastel blue, bright yellow, and more. Given that certain shades have previously sold out upon release, you don’t want to wait to shop your favorite. Check out more hair products from Revlon, Conair, Scunci, and more at Target below.