Deal Alert! Tarte's Best-Selling Shape Tape Concealer Has Never Been This Cheap

Finding a concealer that can sufficiently mask trouble spots like dark under-eye circles, blemishes, and pesky dark spots is no easy task. Finding one with all three capabilities while also allowing you to sculpt your cheeks felt impossible until Tarte's iconic Shape Tape Concealer stepped onto the scene back in 2016. We also know it's that good since we're still talking about it in 2024.

If you haven't been able to jump on the bandwagon yet or are finally ready to give in to the viral sensation, you're in luck. From today through Saturday, January 27, you can celebrate Tarte's Shape Tape Week at Ulta and score the full-size concealers for just $15—that's even cheaper than its Black Friday price.

Shape Tape Ultra Creamy Concealer

There's a reason we anointed it the “Best Overall” concealer pick for dark circles, and as someone who has tried all three Ultra Creamy, Full Coverage, and Radiant Medium Coverage variations—and paid full price for them—this is a deal I'd happily run toward. The original full-coverage formula was my go-to for years before the creamy version came out. Think of it as a concealer plus eye cream in one tube.

With one swipe, my nagging dark circles disappear, and even though the formula is waterproof and long-wearing for up to 12 hours, it's the extra dose of hydration that keeps it looking fresh all day. The miracle recipe is spiked with skincare ingredients like hyaluronic acid, prickly pear, vegan squalane, mango butter, shea butter, and avocado butter to plump, moisturize, and soothe the skin.

I've also dotted it on my hyperpigmentation and acne, and it blends beautifully with a wet sponge. It's also great at concealing the redness around my nose thanks to the blend of meadowsweet and ginseng. While most concealers have achieved the same but left my skin dry and patchy, Tarte's Ultra Creamy Concealer stays put without feeling heavy or looking cakey.

Shop Tarte's Shape Tape concealers for just $15 for a limited time, and check out some other stellar formulas from the Shape Tape line below.

Shape Tape Radiant Medium Coverage Concealer

Shape Tape Full Coverage Concealer

Shape Tape Setting Powder

Shape Tape Vegan Glow Powder

Shape Tape Glow Bar