Urban Decay’s Original Naked Palette Is Back

Be still my millennial heart—because Urban Decay just relaunched their original Naked Eyeshadow Palette.

You read us right. Transport yourself back to 2010 with the OG Urban Decay Naked Eyeshadow Palette, which retails for $59 and is available for a limited time only. Back by popular demand, you can finally throw out your 6+ year old Naked palette (no shame, mine is still sitting in my beauty cabinet, too) and keep your favorite nude shades. 

Urban Decay Naked Eyeshadow Palette

If you’re a beauty lover, you know just how iconic this palette was when it launched back in 2010. In fact, one Naked Palette was sold every 6 seconds until it was discontinued in August of 2018. I personally grew up on the Naked Palette, and it holds a special place in my heart as the product that got me into beauty—not to mention some unique eye looks,

The new palette hasn’t changed much but does feature a few key upgrades, including a bigger and better mirror, a new cruelty-free application brush, and most excitingly, the whole formulation is vegan. The 12-pan-palette—including iconic Sin, Sidecar and Smog shades—now has a creamier consistency, making it easier to blend without creasing, fading, or fallout. And don’t worry, the outer packaging still had that touchably soft chocolate brown velvet, just like the OG.

With a mix of warm and cool tones in both cream and shimmer finishes, the Naked Palette can be used for every occasion under the sun, which is a big reason why it was so popular. As urban legend has it, the Naked Palette was conceived after the Urban Decay team was asked to choose just four shades to bring with them on a desert island. An obviously impossible task, the team conjured up this magical palette, which has withstood the test of time—which is no easy task in the world of beauty.

All in all, whether you’re an OG Naked stan (and getting concerned about the lifespan of your crusty palette) or are just looking for a new, versatile palette to add to your cabinets, this do-it-all beauty product is a must-have. But don’t sleep on this purchase, because it’s limited edition and sure to sell out fast!